turtlewax

brand strategy | brand identity | packaging design | structural design | design implementation

challenge

Turtle Wax the world-leading consumer car-care brand asked Storm to create the new brand image for its new line of clear liquid polishes and waxes as the biggest innovation in the shine category in over fifty years.

solution

Storm created a very cool and
clearly unique brand statement.
Utilizing the newly created ICE brand name to shout product differentiation along with the vessels unique design aesthetics created a trend-setting
brand personality.