TRESemmé

brand strategy | packaging design | structural design | design implementation

challenge

As a category leader, TRESemmé wanted to create a breakthrough addition to its styling line relevant
to the needs of the TRESemmé consumer. Alberto Culver needed
the new line to convey long lasting voluptuous hair.

solution

Taking this project from the ground
up, we created a structural element
to the new line which was inspired
by modern contemporary design and the balance between negative and positive space across the product line on shelf. The end result was a bold and contemporary structure and design which captures minimalist elements to hold your attention.